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Network Ireland

Understanding Your Customers Leads to Better Sales

On: 21 Nov 2017 07.30 PM To: 21 Nov 2017 10.00 PM

Understanding Your Customers Leads to Better Sales


Understanding Your Customers, Leads to Better Sales

This workshop helps entrepreneurs identify their customers' needs in a way that helps them sell more. We look at different types of customers and work through a simple, free tool to get inside your customers' heads.

We examine the customers' jobs to be done and map this to the product-market fit. We translate this to a Customer user story that helps sell your product or service.

Finally, we look at ways we can influence people to help make our business successful.



Dervilla O'Brien Dervilla O'Brien combines coaching and training expertise with more than twenty-five years of corporate experience as a member of senior management teams across a range of companies.

Dervilla has provided strategic sales consulting and executive coaching to business owners and executives across a range of industries including financial services; legal services; insurance; IT; FMCG, and advertising.

She is currently a facilitator with DCU Ryan Academy. Accelerator programmes include Female High Fliers, Illuminate Boyne Valley-M1 Female Entrepreneurship Business Management & Leadership and ISAX Ingenuity Programme (Irish Smart Ageing Exchange). She is a regular guest trainer at the Sales Institute of Ireland.



Date: Tuesday 21st November

7:30pm - Registration and networking, tea, coffee and canapés

8:00pm - Welcome by Network President

8:05pm - Workshop

9:30pm - Q&A

10:00pm - Finish

Venue: The D Hotel, Drogheda Tickets:

Free for Members, €15 for Non-Members

Click to buy Tickets

Come along to the talk at the women’s Network Louth evening event on the 21st of November to find out more. We look forward to meeting you.